Top Democratic Officials Target Their Most Vulnerable Constituents In New Strategy Document

Top Democratic officials put out a new guide, entitled "Deciding to Win," that encourages Democrats to be a little more like Republicans on "identity and cultural issues."

Left: David Axelrod // Public domain, Middle: James Carville // JD Lasica // Wikimedia Commons, Right: David Plouffe // Noam Galai // Wikimedia Commons

This week, the self-styled centrist group WelcomePAC released a document entitled “Deciding to Win”—advised on by some of the Democratic Party’s most prominent strategists, including David Axelrod, James Carville, and David Plouffe—urging Democrats to act a little more like Republicans on so-called “identity and cultural issues.” The 58-page memo reads like a compendium of the consultant class’s worst instincts, encouraging candidates to become little more than poll-tested avatars and walking focus groups, trading conviction for triangulation. While the document rarely defines which “cultural issues” it means, the few times it does make it clear: queer and transgender people stand to lose the most if this vision of the Democratic Party takes hold.

The document begins with five key pillars for the party. Some of them make a lot of sense, such as “messaging on an economic program centered on lowering costs, growing the economy, creating jobs, and expanding the social safety net,” critiquing “the outsized political and economic influence of” the “ultra-wealthy,” and support for a $15/h minimum wage. Others, though, encourage the party to abandon platforms that have been central to its identity and mission to protect the most vulnerable in society, calling for the party to “Moderate our positions where our agenda is unpopular, including on issues like immigration, public safety, energy production, and some identity and cultural issues.”

While the document rarely defines what “identity and cultural issues” means, the examples make its targets clear. Support for the Equality Act—legislation that would codify gender identity and sexual orientation as protected classes under federal law—is cited as proof the party has “moved left.” Another section lists “protecting the rights of LGBTQ+ Americans” as a priority voters supposedly don’t want Democrats to emphasize. Elsewhere, a discussion of how to mobilize voters “sitting on the couch” reveals that the most popular policy among them is “defining sex as binary and based on biology at birth across federal agencies.” Later in the document, it explicitly calls out transgender sports participation as an issue that the party should “moderate” on.

Screenshot of Deciding to Win Chart of “moderate” policies

Imagine a world where Democrats actually heeded this advice. The “define sex as binary” policy—already championed in Republican-led states and now embedded in everything the Trump administration does—has had devastating consequences for transgender Americans. It has stripped trans people of the ability to update their passports, creating serious barriers to travel; defunded organizations that affirm gender diversity; and fueled crackdowns on college campuses that allow trans students to use restrooms matching their gender identity. It’s a policy of bureaucratic erasure, one that threatens to undo decades of hard-won progress—yet it’s presented, almost casually, as a “moderate” position Democrats might adopt to win votes.

It’s a vision of politics that would turn Democrats into little more than Republican Lite—a “big tent” party spacious enough for those who despise us but not for those who most need protection. In that world, Democrats would lose not just the meaning of leadership but the very soul of why the party exists. And it’s a fantasy built on delusion: no amount of fine-tuned messaging or poll-tested calibration will ever transform the party into the perpetual winner these consultants imagine.

We don’t have to imagine what happens when Democrats follow this playbook — we’ve already seen it. In New Hampshire, Democrats capitulated on multiple anti-trans bills, including bans on youth sports participation and gender-affirming surgery, only to suffer one of the party’s worst defeats of the 2024 election cycle, losing 20 seats. By contrast, Democrats in Montana fought hard against similar measures and mounted some of the most visible resistance to anti-LGBTQ+ legislation in the country, picking up ten seats in the state House—one of the party’s strongest showings nationwide, in a state Trump carried easily. In Kentucky, Governor Andy Beshear vetoed anti-trans bills, including a sports ban, and still won reelection in a Trump +31 state. And in New York, a ballot measure enshrining gender identity protections outperformed Kamala Harris’s statewide margin by a wide margin.

Despite the evidence, a faction within the Democratic Party still treats queer and trans people as expendable—convinced that by trimming the edges of equality and tolerating “a little” discrimination, they can win back power. It’s a ruinous illusion. This kind of triangulation doesn’t blunt Republican attacks; it validates them. Every state that once embraced sports bans or “compromise” restrictions has since escalated to banning medical care, censoring books, and policing bathrooms. Capitulation has never advanced LGBTQ+ rights—not in policy, not in public opinion, not once. Democrats aren’t losing because they’ve been too loud or too firm in defending equality; they’re losing because the far right invests in its own moral narrative while Democrats second-guess theirs. The only way forward is to stand unapologetically on principle—as Andy Beshear did in Kentucky, citing it as the very reason for his success—not to chase the approval of consultants who mistake cowardice for strategy and appeasement for leadership.